With the end of lockdowns and the reopening of concert halls and stadiums, the world is rediscovering the flaws in ticket sales: endless queues, black market, counterfeiting, etc. Julien Ranquere of Tailor NFT and Etienne Vaast of Billy Live App (guests at 20 Mint au Carré on August 16) rely on web 3 technologies to provide a solution to each of these problems. Interview excerpts
What is the Billy Live and Tailor NFT app?
Stephen : The Billy Live app is an NFT Web3 ticketing solution that allows event organizers to manage their ticketing through our marketplace. We recently sold tickets for a concert by Mehdi Maïzi, rapper journalist, on June 10 in Orleans.
Julian : Tailor NFT is very similar to the services offered by Billy. We kicked off the project by launching the NFT Olympia membership cards on July 4th. These cards grant exclusive advantages such as several free concerts per year and for life. Tailor NFT aims to reinvent the banknote.
What was your starting point?
Julian : We start with a fairly simple observation: there are certain shortcomings in France with regard to all mobile ticketing applications. During 2021, we realized that there was a somewhat dusty old ticketing market, and a new technology was coming, which was Web3 and NFT, with a pretty obvious coincidence with ticketing. There was something to enhance the fan experience around the gate, before, during and after the event.
Stephen : Billy was released in January 2022. With my partner Robin Champseix, who handles technology, we often deal with the two big box office problems of fraud and scalping (buying tickets to massive events , often made by bots, then resold at very high prices). Like Tailor NFT, we have seen that Web3 and NFT can solve both problems. Our mission is to dust off this sector that is a bit old, a bit rigid, and come to bring a few touches of fun and small surprises to customers.
We talk about the loopholes with fraud, scalping and speculation, but what are the real limits of ticketing?
Julian : The great challenge for ticketing today is digitization. A digital ticket may be secure, but once you start printing it and the QR codes start replicating, it becomes much more problematic. NFT is one solution although of course there are also Web2 solutions that exist and work fine.
The second defect is that of experience. As a fan, going to a concert is a very important event. Before going there, it is a promise and then a memory. But the experience of buying a ticket is still very unpleasant: it is a factor of stress, of uncertainty (we will manage to get a seat). It is about to review.
Stephen : Today 90% of banknotes are digitized. Everything is simplified, at the stage where the ticket is a QR code that we receive by email in PDF format. We have completely lost that little feeling of collection, of the tangible object linked to the event that was the printed ticket. And this is where the NFT will be very relevant. Thanks to him, we will have a lifetime following of the event, and there is a whole continuity in the “after the event” that will be possible with the non-fungible tokens.
Do you imagine specific things?
Stephen : The goal is to actually invest the bill as a crafting item to be collected. We must forget about the physical, static object that we lose at home over the years. The ticket can be a video, a GIF, music, many other things. We can even imagine collaborations with other artists to create a ticket that reflects the nature of the event.
Julian : With Tailor NFT, we really played the customization and exclusivity card as part of our partnership with Olympia. Our 250 membership cards are unique and each one has its own identity. Each NFT is custom made, a nod to our project name, Tailor NFT. The rarest membership card was sold at auction for €25,000 and is called L’Oreille Absolue. But no matter what your card looks like, all NFT holders will never pay for the Olympia locker room and will never stand in line. They will be invited to exclusive events, including virtual events.
What is the contribution of NFT compared to the classic QR code?
Julian : A platform will be attached to the Olympia room. The NFT holder can, with this membership card, attend concerts, pick up their drinks at the bar, etc. Each time, there will be digital passes that will be created and consumed with each action. Beyond a ticket, you have a life experience with many advantages and it is a new way of welcoming L’Olympia, very different from the classic QR code.
Stephen : For our part, we are working on a slightly more secure version. The QR code will rotate, meaning it will change every five seconds. You can take a screenshot of this QR code, but it will be outdated in a few seconds.